Improving people's lives by solving unsolved problems with empathy and innovation.

Our Flagship Product

Mail Pilot

Our flagship product began life as a record-breaking Kickstarter campaign, which sparked a revolution within a previously stale software category.

Lauded in the New York Times as an "innovative new email service" by David Pogue during its second week, Mail Pilot's Kickstarter campaign was a huge success, launching Mindsense with it when it succeeded in February, 2012.

Deeply empathetic and creative thinking was just about gone for improving productivity in the email client, but Mail Pilot upended that.

When it launched on the Mac App Store, it became the #1 Top Paid App in the entire store in over 50 countries.

Mail Pilot featured during its first-ever App Store launch. It would go on to be featured and become the top ranked app in the entire Mac App Store during its desktop launch. — April, 2013

Macworld, a magazine as old as the Mac itself, printed "Impressive Mail Pilot Client Gets Even Better" in August, 2014, an article following a major update to the desktop application.

Macworld rated Mail Pilot 4.5 / 5 — the highest rating it had given to any product it reviewed in its communication category.

A few months later, before the tenured magazine printed its last ever print edition, we bid Macworld farewell in a full-page ad, which teased the release of Mail Pilot 2.

Besides in the New York Times and Macworld, many other reviews and articles on Mail Pilot have been published online and off, including in Slate, WIRED Insider, MIT Technology Review, TechCrunch, Lifehacker, The Next Web, Macrumors, The Verge, Productivityist, Endadget, Gizmodo, Ars Technica, Buzzfeed, and more. It was also featured on Leo Laporte's TWiT iPad Today show.

Mail Pilot's users include some fine folks at Apple, Virgin, Adobe, MIT, Stanford, ACM, Facebook, Intuit, and IEEE.

Mail Pilot 3 "Carbon Fiber" will kick off the next generation of Mail Pilot, a reboot long-awaited for by Mail Pilot's biggest fans. It should launch in Public Preview late 2017. See the teaser video on Vimeo.

Our Biggest Innovation


After an extensive beta period, Throttle launched on Product Hunt to become one of the rare few products to join the 1,000 club on the platform.

Throttle quickly joined the 1,000 club on Product Hunt as one of the highest voted product launches. At the end of the year, it was nominated for one of Product Hunt's Golden Kitty awards. — January, 2016

Following the success of Mail Pilot, Throttle allows you to tame the flow of email coming into your inbox. It's the next step for email users serious about their productivity.

Throttle brings a number of firsts to email and its users. With Throttle, you can stop giving out your email address online, revoke any sender’s access to your inbox, find out who tries to sell or steal your email address, and read your notifications and newsletters in a single daily digest email, or open them up in the online and mobile reading lists.

This revolutionary service has picked up coverage in TechCrunch, Huffington Post, Lifehacker, The Next Web, AppAdvice, and Venture Beat, among others.

Our (First) Book

A book for product designers looking to design products users will love using the psychology of optimal experience.

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Our Owners

Alex Obenauer

Founder & CEO of Mindsense. Alex's product design expertise is what drives Mindsense's ability to "solve unsolved problems." He has led Mindsense, including our product design and development, since starting the company.

Alex graduated from Virginia Tech with a B.S. in Computer Science in 2012, and now lives in Chattanooga, Tennessee.

Alex's website »
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Sarah Obenauer

Founder & Executive Director of Make a Mark, a non-profit that engages humanitarian organizations and visual communicators with one another to better our world.

Sarah has a background in non-profits, marketing, and journalism. She graduated from Virginia Tech with a B.A. in Communication in 2012, and now lives in Chattanooga, Tennessee.

Sarah's website »

Kevin Cupp

Co-owner of Mindsense subsidiary Throttle. Kevin took over the development of Throttle in late 2017 to keep the service running smoothly, and to continue iterating on the innovations that Throttle brings to email users.

Kevin graduated from Virginia Tech with a B.S. in Business Information Technology in 2009, and lives in Blacksburg, Virginia.

Follow Kevin on Twitter »

Press Resources


For the Mindsense or Mail Pilot press kits, and with any other press inquiry, please contact Alex at alex@mindsense.co.

Note: for product support, email team@throttlehq.com. Support tickets sent to any other address will not make it to our support team, and will not get a response.


For covering Throttle, feel free to use the Throttle Press Kit, which includes copy, pull quotes, logos, and pictures. It's hosted publicly here:

  Throttle Press Kit